Thursday 4 October 2018

Regulatory Bodies

A regulatory agency/regulatory body is a public authority or government agency responsible for exercising autonomous authority over some area of activity in a regulatory or supervisory capacity
(Wikipedia). They put set rules in place that must be followed before something that cab be exposed for to the public.

An example of rules in place for commercial radio is that any advertisements they air have to be appropriate for all ages, this also applies to all of the radio's content, certain content may have to be censored or have portions of it completely removed before it may be deemed suitable to air

When creating an advertisement there are many things that must be taken into account:

  • The time it will air
  • What the advertisement is promoting
  • The contents of the advertisement
  • Who the advertisement involves

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